WFO (Waste Free Oceans) and the German consumer goods manufacturer Henkel Group have begun cooperation to make bottles from waste plastic collected from waterways for the Lovables laundry brand.
WFO is committed to collecting and recycling marine plastics, saying that this cooperation is the largest cooperation agreement reached so far and will last for at least 3 years.
The goal of this cooperation is to collect enough plastic from rivers, lakes and oceans each year to produce 100 tons of recyclable materials.
Established in 2011, WFO aims to work with companies and other organizations to remove plastics from the world’s oceans and rivers and convert them into new products.
WFO's cooperation with the Henkel Group will begin in the spring of 2018 by collecting plastic waste from the Danube.
The target range of this event is from Bulgaria to Hungary to Romania.
According to WFO, depending on the direction of river flow and geographical location, plastic accumulation can occur at specific points in time. These locations were obtained after detailed analysis.
Volunteers and fishermen collect plastic waste from riverbanks, beaches and rivers.
Once recycled, the plastic will be bottled for the "Lovables Laundry Brand" launched earlier this year.
"Lovables" are made from 100% recycled materials.