As part of the grand strategic route of 2030, Procter & Gamble has accelerated its environmental sustainability activities.
The company has been actively promoting circular economy activities and on April 16 announced a series of measures to improve its environmental footprint.
According to Procter & Gamble, the new goal is to bring positive effects to the environment and society while creating value for businesses and consumers.
As part of this strategy, Procter & Gamble is adopting a local technology that removes color, odor, and contaminants from recycled PP to increase innovation in plastic recycling.
The company announced: "We are expanding this PureCycle innovative technology and are looking for billions of pounds of high-quality recycled polypropylene to replace the raw materials of Procter & Gamble and many other companies."
Kathy Fish, Chief Technology Officer of Procter & Gamble, said: "This technology has the ability to revolutionize the plastic recycling industry, enabling P&G and companies around the world to utilize renewable plastic sources and provide almost the same performance as raw materials in a wide range of applications."